James François-Pijuan studied at the Parsons School of Design and, after working for Preston Bailey, began his own business in 1998. Applying a fine-arts touch to his designs, François-Pijuan often incorporates unusual elements in his floral arrangements and has created lush and detailed work for the Organic Style awards, a Reebok product showcase, the launch of Baby Phat’s Goddess fragrance, and the International Emmy awards.